Walgreens Invites Americans to get Seriously Silly and Welcome Red Nose Day Back to the U.S.
Red Nose DayŐs official retail partner makes more Red Noses available and expands Red Nose Day merchandise to help raise funds to fight kidsŐ poverty
DEERFIELD, Ill., March 28, 2016 – Championing everyone’s right to be happy and healthy, Walgreensproudly returns as the exclusive retail partner of the second annual Red Nose Day, helping raise funds to fight kids’ poverty. The campaign’s iconic Red Noses - which people wear in support of the official Red Nose Day on Thursday, May 26 - returned to store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kick starting the nine-week charitable campaign.
Following the sell-out success of last year’s inaugural Red Nose Day, Walgreens is going beyond the nose in 2016 and raising funds through the sale of new Red Flair merchandise, also available nationwide starting today. From red hats and springy novelty headbands to oversized sequin bowties and Red Noses for cars (to name a few), Walgreens is making it even easier for Americans to “Get Seriously Silly” in support of a great cause.
“Helping people live happy and healthy lives is our passion at Walgreens, and participating in Red Nose Day lets us do just that for those who need it most: kids living in poverty in the U.S. and abroad,” said Alex Gourlay, president of Walgreens. “Topping last year’s success is a challenge we’re ready for. We have more Red Noses, new Red Flair and several other fun ways for everyone in the Walgreens family - from our valued customers and vendor partners to our passionate team members - to get involved in this powerful campaign.”
The Return of the Red Noses
Between now and the official Red Nose Day in May, Walgreens hopes to sell significantly more Red Noses than the 5 million it sold last year. To help meet its goal, Red Noses and Red Flair hit Walgreens shelves two weeks earlier this year, giving Americans even more time to “Get Seriously Silly” in support of a great cause. Starting today and continuing through June 4, Walgreens and Duane Reade locations nationwide will sell Red Noses for $1 each and Red Flair items for between $1-$5.99. Proceeds from Red Nose and Red Flair purchases benefit the Red Nose Day Fund* which supports charities with domestic and international reach aimed at fighting childhood poverty, including Boys & Girls Clubs of America; charity:water; Children’s Health Fund; Covenant House; Feeding America; Gavi, The Vaccine Alliance; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and The Global Fund.