New Holiday Report Reveals Surprising Trends in Small Gift Giving
“State of Small Gifting Report” from Walgreens Uncovers Greater Opportunity to Acknowledge Teachers; Food, Candles and Personal Care Sets Top Wish Lists

DEERFIELD, Ill., Dec. 2, 2014 – Triple-checking a holiday gift list is the best way to make sure everyone is accounted for, right? Well, according to the “State of Small Gifting Report,” a new holiday survey just released from Walgreens (NYSE: WAG) (Nasdaq: WAG), nearly all service providers (94 percent) – including teachers, daycare staff and nannies, health care providers, home and repair professionals, personal service providers and pet sitters – feel more appreciated when they are remembered during the holidays. During a season when those surveyed agree that “it’s the thought that counts,” many of the people who provide care and services don’t always come to mind; less than half of the people they serve give them a holiday gift.  

As the season’s small gifting headquarters, the nation’s largest drugstore chain asked 799 service providers – some of the most common recipients of small gifts during the holidays – in October about what gift giving means to them, common gifts they receive, and what they actually most want.

“Survey results confirmed our long-held hunch: that being acknowledged, even in a small way, during the holiday season really means a lot to people,” said Moe Alkemade, head of seasonal merchandising for Walgreens. “Even amid the holiday hustle and bustle, there are still thoughtful, convenient ways to celebrate those in our lives who help us manage each day. Walgreens prides itself on being a partner for customers’ daily needs, and we extend that through the holidays with gift options to satisfy individual tastes – from your child’s teacher to Fido’s walker. We’re a one-stop destination for your small gifting holiday needs.”

The State of Small Gifting
Surprisingly, many Americans aren’t making the grade when it comes to remembering teachers and tutors. They’re the most commonly overlooked during the holiday season, with almost 40 percent of those surveyed receiving gifts from less than a quarter of their students. In contrast, babysitters and nannies are the most likely group of ‘everyday helpers’ to receive a gift – more than 60 percent say those they work for give them a gift during the holidays.

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Methodological Summary: This survey was designed and conducted by KRC Research on behalf of Walgreens. KRC Research conducted an online survey of 799 American adults who have an occupation, side business, or hobby that involves personal service and interaction and who receive small token gifts around the holidays from those they serve. The survey was fielded Oct. 21-24, 2014.